At a time of political turmoil and uncertainty about mainstream news coverage, more Americans are turning to social media for the information they need to understand current events. But once there, they’re met with a slew of lies, making it difficult to separate fiction from the facts people need to participate in civic society.
In the immediate aftermath of the attempt to assassinate former U.S. President Donald Trump, social media became a cesspool of conspiracy theories and an amplifier of partisan propaganda as Trump supporters and trolls exploited the violence to deepen political divides and sow chaos. Meanwhile, so many on the left went online to claim that the entire incident was fabricated that tens of millions of people saw Twitter posts containing the hashtag “#staged.”
There’s no doubt that this is a hard moment in U.S. history, that tensions are high, that divisions run hot. The media too often play a role in stoking those flames.
So where should people go to get the accurate news and information they need to engage in the democratic process during a contentious election year?
The answer isn’t simple, but it’s clear that the status quo isn’t working. According to a recent Free Press Action poll, nearly 3 out of every 4 Americans say they don’t feel “very well informed” when voting in local elections.
The poll results strongly suggest that both old and new media are in need of a shake-up in advance of November.
The poll surveyed 3,000 people from across the country, and respondents relayed their concerns about the twin problems of dwindling local news coverage and the prevalence of false information online. Almost 80% said they were concerned that the information they see online is false, fake, or a deliberate attempt to confuse. A majority of people across the country believe that having more independent news outlets could safeguard against disinformation and strengthen our democracy. They support increasing public funding to create and expand local and independent news.
In statehouses across the country, lawmakers are weighing legislation to address the crisis in local journalism. One such proposal in California (SB 1327) would impose a fee on major tech platforms to help support the production of local news. The estimated $500 million this fee would generate would provide outlets with an employment tax credit to cover a portion of employees’ wages. SB 1327 passed the state Senate in June and is expected before the state Assembly in August. Bill champions are still working to gather support for the legislation as it moves closer to passage.
In 2018, New Jersey established the Civic Information Consortium and provided it with the state funding necessary to distribute millions of dollars in grants to community outlets working to engage people in civic affairs.
Measures like these are a good start. Over the past two decades, the country has lost nearly 60% of local-newspaper reporters. Instead of filling that void, social media has stuffed it full of high-engagement content that often spreads falsehoods and conspiracy theories instead of informing people about local issues.
And it’s not just public policy that’s needed. In response to concerns about the spread of disinformation, Free Press joined with 200 other civil society groups to demand that social media platforms strengthen election-integrity efforts. We’ve asked the likes of Google, Meta, and X to reinstate election-integrity policies and staff up critical trust and safety teams to better enforce policies across languages.
According to our poll, the vast majority of Americans across racial, ethnic, and political lines—including two-thirds of independents and GOP voters—want these companies to prevent the spread of misinformation online.
At a time of extreme and heated partisan divides, the poll reveals a silver lining: Nationwide, more people understand the shortcomings of the existing media environment and support the changes needed to fix it.
The challenge before people everywhere is to mobilize behind efforts to compel popular media—both traditional and online—to engage with and be more responsive to the needs of their readers and viewers.
There’s no doubt that this is a hard moment in U.S. history, that tensions are high, that divisions run hot. The media too often play a role in stoking those flames. But people from across the political spectrum are telling us that they’re ready for a change, and today I feel hopeful that we can work together to build a media system that supports full democratic participation.
Jessica J. Gonzalez is co-CEO of Free Press Action.
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